Our business has an impact on the environment through the energy and natural resources we use and the waste we generate. We are committed to reducing these impacts. This benefits our business by increasing efficiency and reducing costs.

Working closely with alternative energy activist, Karta Healy, the 2003 rally was the first motoring event showcase and actually demonstrate the successful use of a vehicle using an alternative fuel. Karta participated in a Peterbilt Semi-Truck using only a vegetable oil waste product as fuel. In 2005, actress and environmentalist Daryl Hannah and snowboarding legend Tina Basich also participated in the rally using only 100% bio-diesel.

Interestingly, at the time neither media nor the general public seemed to care about or have any environment saving awareness; however, these first steps towards highlighting the need for green vehicles undoubtedly contributed to today’s global public consciousness. The rally has since become a ‘cool’ platform for automotive manufacturers to showcase their environmentally friendly vehicles of the future, and in 2007 Saab entered a 9-5 Bio-Power Estate, and Reva showcased their electric battery powered G-Wiz micro vehicles.

We are pioneering in the showcase of vehicles using alternative fuels and aim to reduce energy use, CO2 emissions and waste and to increase recycling. We have purchased a wind farm to make the company and events carbon neutral.