Following the road traffic accident on the 2007 rally Gumball, has taken giant steps forward to work closely and actively with the governments, authorities and transport police of all countries that the event travels through on a mission to promote road safety. The accident had occurred on terrible road conditions, in a country that has little road safety awareness or general safety standards that most western developed countries are used to. The realisation that road accidents happen every day around the world due to insufficient safety standards, safety awareness and poor road conditions alerted Gumball to use its positioning as a voice of youth and car culture to become an active promoter of ‘Safer Roads’ for the United Nations World Health Organisation (W.H.O.).

With global media coverage and a network of participants that reads like a who’s who of Hollywood and the Fortune 500, it is our aim to use these relationships to proactively campaign for road safety, especially in developing countries to a youth audience.