With a pioneering spirit and an attraction that transcends social barriers, Gumball 3000 is driven by the desire to challenge tradition, explore, embrace and unify cultures through creativity and innovation. Our mission is to build a global lifestyle brand of the future.

“Gumball has a unique quality that transcends social barriers, bringing people together from all industries and walks of life, to create an aspirational lifestyle brand” Julie Brangstrup, Vice President, Gumball 3000 Group