Gumball 3000 Licensing is focused to strategically associate and integrate the Gumball 3000 name and logo with products and brands that will develop and build the Gumball 3000 brand throughout the world, and over the past 6 years has released licensed products with over 20 global brands such as Sony Playstation, K-Swiss, Top Trumps, Mattel Toys, DC Shoes, HTC Mobile, Birdhouse skateboards and adidas Originals.

Product examples include a multi-platform video game developed by SCi (Sales Curve Interactive) that reached the UK ‘Top 10’ in the video gaming charts in 2002; a limited edition release of 3000 numbered Technomarine diamond sports watches; a range of signature DC Shoes; and the hugely successful Gumball 3000 ‘Supercars’ edition of Top Trumps that featured on the cover of over 15 million Weetabix breakfast cereal boxes around the world in a 6 month promotion with The Simpson’s and Lord of the Rings.

Recent licenses include a series of adidas Originals ‘Gumball 3000’ designed driving shoes, to a custom mobile phone by HTC.

As the Gumball brand develops so do our goals, so expect to see everything from Gumball 3000 Airlines to a luxury hotel chain in the future!

“The Gumball Top Trumps series is one of the best selling in our history alongside The Simpson’s and Lord of the Rings” Tom Liddell, Managing Director, Winning Moves International Ltd, A division of Hasbro Toys Inc.